Any “service” that has to describe itself as “… not Spy-ware or Mal-ware …” needs to be deep-sixed.
Worse, I’ve opted-out of this “service” multiple times. Think about that.
Where does any ISP get off thinking it’s their job to fix the internet in the first place? This is where Net Neutrality should be enforced. If they want the legal protections of ‘common carrier’ status, they should have nothing whatsoever to do with what’s coming over the pipes, let alone interjecting their name and ad-messaging just because I mistyped a domain name.