London 2012 logo: smells like design-by-committee

June 5, 2007 @ 8:38 am · Filed under Advertising, Design, Media

London 2012 olympics [logo]Just to jump on the London 2012 logo-bashing that’s all the rage (see Daring Fireball and Under Consideration), I must say in defence of the designer, that this has all the hallmarks of design-by-client and/or design-by-committee. They have my sympathies. It’s hard to pretend you weren’t involved when you were paid something in the neighbourhood of $800,000 US (from the public purse)…

4 Comments »

  1. Harold Jarche Said,

    June 5, 2007 @ 9:38 am

    Design by committee or design by someone on LSD?

  2. chris Said,

    June 5, 2007 @ 4:29 pm

    Interesting that you’d assume there’s a difference, Harold…

  3. bob Said,

    June 27, 2007 @ 11:31 am

    the logo smells bad!!!!!!!!

  4. bob dylan Said,

    June 27, 2007 @ 11:41 am

    i think the logo smells bad!!!!!!!!

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