Puretracks: snatching defeat from the jaws of victory

No, I’ve never been upset by the presence of DRM in iTunes. Apple’s terms are more than acceptable from my point of view. I get most of my music from the iTunes Canada Store these days, as I have since the Canadian store opened on December 2nd, 2004. (What irritates me is having to pay the CRIA royalties on blank media that I purchase to back up my digital photos, movies (shot with my DV camera), and Photoshop design files, but that’s another story.)

Still, I understand why musicians might want to be able to sell their music devoid of DRM software. That’s why I was pleased to learn, via Michael Geist’s blog, that Puretracks had gone DRM-free for some 50,000 titles.

Of course, they’ve made a mess of it.

Previously, Puretracks’ Windows Media-infected music offerings had required the use of Windows Media Player, Microsoft Windows and Internet Explorer. Which is fine, unless you prefer your internet experience to be devoid of spyware/malware, and have therefore chosen Firefox/Safari/Opera and/or Mac OS X. Or if you happen to be one of those weirdos who bought an iPod (like most of us).

So I looked forward to being able to browse their store for DRM-free, no-longer-needing-Microsoft’s-locks-and-chains service, in search of Canadian independent artists who haven’t yet found their way into the iTunes Canada Store. Only to be greeted by this:

Puretracks blocks Mac users looking for DRM-free tunes

Sigh.

Aliant’s Puretracks store offers a little more detail:

Aliant's Puretracks site

I especially like the last part:

Puretracks is currently working to make our service available to Mac users.

I guess we’re still waiting to see if that statement is true.

2 Comments »

  1. chris Said,

    June 10, 2007 @ 9:50 pm

    June 10 update: there’s still no PureTracks joy for Mac users… Apple has tossed the gauntlet by releasing DRM-free music. If PureTracks truly valued its “Mac audience” (points for not saying “MAC audience, I suppose), it can obviate the issue of Microsoft DRM by eliminating Microsoft DRM. Then everyone could play.

    And how exactly do they have a “Mac audience” when they don’t have any Mac customers?

  2. Shadow Said,

    August 3, 2007 @ 1:18 pm

    And look at that now… http://www.puretracks.com (under a Mac)

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