There are a number of words that I see or hear people using on a fairly regular basis, and I don’t know if it makes me want to cry or scream.
I’ll be the first to admit that reading Lynne Truss’ Eats, Shoots & Leaves made me smile and nod a lot, so clearly I don’t have a life. But it also made me realize I’m not alone.
Now, this isn’t a list of the usual suspects (a lot/alot, they’re/their/there, etc.); these are more insidious:
- Performant. Robert Scoble is the latest I’ve seen use this word. Internal development builds of Windows Vista are apparently slow on older hardware, so he says that “the teams are working to make everything more performant”. Sorry, Robert. There’s no such word, even if it eventually makes its way into MicroSpeak. The word you’re struggling to find is faster, Robert.
- Client. I’ve heard people refer to their clients as “Client” (see creative is not a noun). Not “my client”, or “our client”, but “Client”. E.g., “Client wants to change the logo”. I find this term impersonal and disrespectful.
- Quality. I can’t believe how many people use this word as though it could only refer to high quality. “Quality Products Since 1975.” It’s an ambiguous statement at best. My rule is to always mentally add the word low; “(low) Quality Products…” This will never change, though. It’s far too late. Together with “real good”, it signals the beginning of the dummification of English.