Apple’s iPod Continues to Grow
Bloomberg is reporting that Apple’s iPod has an 82% market share (US retail), up from 64% a year ago and 33% two years ago. Remarkable. Bloomberg also expects that the widely-reported “halo effect” will come to pass; that iPod owners will tend to become Mac owners.
An unrelated story on MacMinute.com says that, according to research firm Piper Jaffray, of 600 high school students surveyed, “16 percent currently own an iPod and 24 percent plan to buy an iPod within the next year. Munster also noted that the iPod ranked fourth on the teens’ holiday wish list–behind clothes, money, and a car–even though the iPod was not an answer option and had to be written in as a response.”
This bodes very well for the continued strength of Apple’s digital appliance strategy, which suggests that QuickTime and Apple’s non-draconiac DRM will continue to be a viable alternative to Microsoft’s Windows Media for the foreseeable future.
